BubSync
LiveFamily & parenting
The shared baby tracker that keeps your village in sync.
BubSync is a shared baby tracker for everyone caring for the same child.
Australian software company
We build software that earns its place in everyday life.
Rowe Digital designs, builds and operates its own subscription software. Two products today, run end to end by the people who wrote them.
- Registered entity
- The Trustee for Rowe Digital Trust
- ABN
- 13 313 912 737
- Place of business
- Brisbane, Queensland, Australia
- Products
- Sold, priced and supported on their own sites
Portfolio
Products owned and operated by Rowe Digital
What we build
Two products, run properly
Rowe Digital is the company behind both. Each product has its own website, its own subscription, its own policies and its own support address, and both are backed by the same registered entity.
My Energy Agent
LiveEnergy & household
An agent that keeps watch on your household energy plan.
My Energy Agent takes the annual chore of checking your electricity plan off your hands.
How we work
A small company on purpose
Being small is the strategy, not a stage we are trying to grow out of. It is what lets us support the software we write.
We own the whole product
The same small team designs, builds, ships and supports each product. When you email support, you reach someone who can change the code.
Built for Australia first
Built around Australian rules and regulators, supported in Australian business hours from Queensland, and hosted in Australian regions wherever a provider offers one.
Privacy is the default
We collect what a product needs to work and nothing more. We do not sell customer data, and this website loads no third-party trackers.
Made to still be here later
Self-funded and deliberately unhurried. We would rather run two products properly for a decade than launch six and abandon four.
Writing
What we have learned building here
Notes on running subscription software from Australia, written when we have worked something out properly rather than on a schedule.
BubSync is live, and it started at 3am
Our shared baby tracker launched on Google Play and the web on 5 September 2026. Why it exists, what it does, and what building it taught us.
6 min read Part 6Shipping with a small team, including the AI part
The pipeline, the deliberately boring technology choices, where coding assistants genuinely help, and what a two-person company has to leave out.
6 min read Part 5Compliance is product work, not paperwork
Consumer guarantees, subscription rules, app store policy, GST and accessibility, and how each of them changes what you actually build.
6 min readCompany details
Everything you might need to verify us
If you are checking who stands behind a product, or running due diligence before working with us, this is the whole picture.
- Registered entity
- The Trustee for Rowe Digital Trust
- Entity type
- Discretionary Trust
- ABN
- 13 313 912 737
- Place of business
- Brisbane, Queensland, Australia
- Products
- BubSync and My Energy Agent
- Support hours
- Monday to Friday, 9:00am – 5:00pm AEST
- First response target
- 1 business day
Our ABN can be confirmed independently on the Australian Business Register.
Talk to the people who build it
Questions about a subscription, a partnership, or one of our products go to a monitored inbox and get a reply within 1 business day.